Why an area brand?

• The brand allows us to name and identify the area outside its natural borders, both in France and abroad.
• The brand has simply become an essential element in making the area come alive.
• It enables area ambassadors to explain who they are and be represented by the audiences they meet
• And finally, its purpose is to help residents of the area to bear their identity with pride.

The area brand: Driving growth

• By providing external audiences with a unified image of the Nîmes Metropolitan area, the area brand becomes a driving force for bold communication.
• It allows Nîmes Métropole to address these audiences in a non-institutional manner, while showcasing the area’s appeal.