Why an area brand?

  • The brand allows us to name and identify the area outside its natural borders, both in France and abroad.
  • The brand has simply become an essential element in making the area come alive.
  • It enables area ambassadors to explain who they are and be represented before the people they meet.
  • And finally, it’s purpose is to help residents of the area to bear their identity with pride.

The area brand: Driving growth

By providing external audiences with a unified image of the Nîmes Metropolitan area, the area brand becomes a driving force for bold communication.
It allows Nîmes Métropole to address these audiences in a non-institutional manner, while showcasing the area’s appeal.